3M PR: Launches 153 new patterns to DI-NOC Architectural Finishes range

Get creative with 153 new architectural finishes

3M DI-NOC Architectural Finishes offer cost-effective and creative solutions for a wide variety of decoration, refurbishment and re-surfacing requirements

Bracknell, UK, 5 January 2017 – 3M, the science-based technology company,  has launched 153 new on-trend patterns, further enhancing the company’s already extensive range of over 800 3M DI-NOC Architectural Finishes. Major innovations include ‘Effect’ patterns where the finish changes colour depending on the viewing angle and light levels, and ‘Advanced Metallic’ patterns where the finish has a look of a wallpaper and incorporates small metallic pieces to create a shimmering, reflective effect that varies with the angle of the light source.

The new patterns were created by 3M following trend research undertaken at international and local design trade fairs around the globe. “With excellent feedback from customers, we developed a series of mood boards with names such as Industrial White and Mellow Rich,” explains Christian Stoehr, Portfolio Manager West Europe, 3M Commercial Solutions Division. “We then used the mood boards as our inspiration to create a set of unique and exciting patterns to enhance our range of DI-NOC Architectural Finishes.”

The newly launched patterns supplement all the existing product families within the range, from wood, metal, textile, stucco and ceramic, to stone, leather and plain colours – offering an even more comprehensive range of architectural finishes for almost every conceivable design requirement.

Innovative new patterns


Effect patterns, with their 3D appearance, change colour depending on the viewing angle and light level. This finish really captures the viewers’ imagination and is ideal for cool spaces.

Metallic Wood:

Materials with a metallic coating applied to the wood grain are often used in European luxury stores. The beautiful gloss finish of the DI-NOC wood grain imparts a unique feel to a space and combines well with other materials.


Sucupira (also known as Brazilian Wild Walnut) is a native wood of South America. The DI-NOC finish has a matt, rough grain finish conveying a refreshing sense of rawness. It is used in Europe for pillars in upmarket shops and in furniture.

Mortar Patterns:

The natural texture of Mortar and its feel of unevenness is extremely popular with designers and is often used in commercial buildings. The DI-NOC finish retains the uneven finish and is ideal for natural, casual spaces.


Yagi-Sugi is a material that is traditionally used in Japan for external walls of buildings, where typically the surface of the wood is scorched in advance to give it fire-resistant properties. The DI-NOC finish has the colour and weathered texture of the carbonized wood, lending a traditional Japanese feel to the finish.

Advanced Metallic:

Advanced Metallic, where small metallic particles are incorporated into a wallpaper finish, creates a shimmering, reflective ‘rainbow-effect’ that changes depending on where, and at what angle, the light hits the surface. It adds a real sense of luxury to offices and commercial buildings.

Fine Wood:

Overlaying wood grains and combining them in blocks is a novel and increasingly popular design trend. The random nature of the wood grain blocks creates interesting walls with a wonderful sense of rhythm.


The gentle flow of marble stone grain and the fossilized feel of ‘petrified wood’ give any space a warm and familiar sense of luxury.


This design combines 11.2 cm squares of gold, platinum and copper- coloured foils. Fitting comfortably into both European and Japanese design-styles, the Haku pattern adds reflectivity and creates a sense of space when used.


Japanese ‘Washi’ paper has been an integral part of Japanese life for many years. Although a difficult material to work with in modern constructions because of its propensity for dirt and damage, the DI-NOC finish retains the ‘Washi’ paper’s delicate sense of warmth and colour.


This is an abstract pattern based on the image of linen cloth. Its well-known sense of freshness and coolness evokes a rich and comfortable lifestyle.

Recreate natural finishes at a fraction of the cost of traditional materials

“Our DI-NOC Architectural Finishes are known throughout the design and architectural world for their ability to recreate natural materials realistically and at a fraction of the cost of traditional materials,” Stoehr continues. “With over 800 individual finishes, the range offers designers and architects unrivalled creative flexibility and design freedom when working on new builds or refurbishments,” he concludes. “This helps reduce both labour and material costs as well as dramatically reducing the amount of time your business is closed for refurbishment.”

Easy to work with to create a great finish and effect

Hardwearing and resistant to rain and dirt, 3M DI-NOC Architectural Finishes are easy to work with. Each finish incorporates 3M Comply Technology, a system of small air release channels within the adhesive layer of the film that allows air, that is trapped between the film and the substrate, to escape – making application quick and easy.

3M DI-NOC Architectural Finishes have been used successfully on walls and ceilings, furniture and fixtures – on flat surfaces and curved, indoors and out. The finishes can be applied directly to existing substrates in diverse areas including retail, banking, hotel and leisure, shopping malls, offices, marine and rail as well as many more.

For more information about DI-NOC Architectural Finishes call 01344 858000, or visit www.3M.co.uk/innovativefinishes.

Automation Update