Nuneaton, 11 January 2021. In a significant appointment for The Fluid Power Centre Group of Companies, Steve Morecroft has been appointed to the position of Sales Director with encapsulated coil, industrial connector and sensor specialist ATAM (UK) Ltd.
Previously Camozzi Automation’s OEM Midlands Key Account Manager, Steve brings a wealth of experience to his new role, having worked in various areas of the industry since embarking on a technical apprenticeship straight from school.
Steve’s new position will see him building upon ATAM’s existing customer partnerships, whilst looking to develop new market opportunities. He will also be responsible for sales across Scandinavia and Benelux. He comments: “ATAM is very strong in the UK connector market, but few current customers appreciate the breadth and capability of our solenoid valve coil range and I will be looking to expand ATAM’s presence in automotive and off highway sectors amongst others.
“A key part of my brief will be to communicate the huge financial and productivity benefits that can be achieved through working in close partnership on finely tuned solutions. We will be encouraging customers to look beyond off the shelf products and present us with application challenges that will allow us to demonstrate our capabilities.”
Steve continues: “A recent example of how we are able to provide a more efficient solution came through a connector order where we were able to put customer branding and part numbers directly onto components before delivery, rather than the customer having to undertake this as a time consuming, additional expense.
Outside of work Steve has had several brushes with fame, on one occasion getting to the final of the BBC game show Weakest Link and in his younger days as a club DJ.
