Having identified a gap in the market for a marketing agency devoted to supporting challenging industries, Mike Essex, an experienced marketer at Bowman Power, Johnson & Johnson and Petrofac, has launched Devise.Marketing.This new agency is committed to delivering marketing strategy, digital marketing and training for niches that traditional agencies often lack the specialisms to cover. This includes engineering, healthcare, consulting, retail, professional services, logistics, technology and more.
The agency has already won three accounts in the above sectors, including innovative start-ups and a FTSE 250 business.
Commenting on the launch, Mike Essex added “I’ve spent the last 15 years working in tough sectors and always struggled to find agencies that could offer the right services. Selling a highly complex product or service isn’t the same as selling a chocolate bar, yet often that’s how technical companies are being treated.
So, I started the agency to address this. Devise.Marketing brings together my experience working in agencies and in-house to deliver services underpinned by strategy and deep sector knowledge. This ranges from detailed marketing strategy and planning, to the latest digital marketing tactics including SEO, PPC, Digital PR and Social Media.”
The new agency is located in Southampton, UK and is accepting global clients. More information on Devise.Marketing can be found at devisemarketing.co.uk.
