The basic elements, the Capital V accompanied by the hook, a symbol of the Verlinde brand and of lifting, remain unchanged. What does change are the typography and the colour – rejuvenated and offering greater impact. M. Beaussart, Marketing Manager, describes it as “renewal in the context of continuity”.The new logo has already been introduced on the Website as this change initiates a significant reduction of printed material at Verlinde in a move to be more environment-friendly. The 30 families of products each of which is listed in sales documents (in several languages) are now online in digital format (pdf). The catalogue and general price list are the only documents that are still issued in paper format and to which the new logo will be gradually introduced.