Verlinde unveils a new logo to reflect its reputation of energy.

To celebrate its 160th anniversary, Verlinde is unveiling a new visual identity to represent its dynamism more effectively.

The basic elements, the Capital V accompanied by the hook, a symbol of the Verlinde brand and of lifting, remain unchanged. What does change are the typography and the colour – rejuvenated and offering greater impact. M. Beaussart, Marketing Manager, describes it as “renewal in the context of continuity”.

The new logo has already been introduced on the Website as this change initiates a significant reduction of printed material at Verlinde in a move to be more environment-friendly. The 30 families of products each of which is listed in sales documents (in several languages) are now online in digital format (pdf). The catalogue and general price list are the only documents that are still issued in paper format and to which the new logo will be gradually introduced.


> Company born in 1858

> The leading French manufacturer and exporter of lifting and handling equipment.

> A constantly-upgraded range of 30 groups of lifting equipment, designed for loads from 60 to 250,000 kg. ISO 9001 quality assurance certified and ISO 14001 EMS certified (environment management system).

In France:

EUROPONT travelling crane construction plants, a sales network, a distributor network and after sales facilities.


> An advisory service in more than 92 countries.

For more information, visit


2, Bd de l’Industrie


28501 Vernouillet Cedex


Phone: +33 2 37 38 96 26 /06 07 53 10 43 [email protected]


2, Bd de l’Industrie


28501 Vernouillet Cedex


Phone: +33 2 37 38 96 26

[email protected]

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