New partnership to offer traceability-through-serialisation solutions

Omron Europe B.V., the Netherlands, October 2, 2015 – Automation provider Omron and software specialist Adents have recently agreed on a partnership for serialisation applications.The partnership provides support to mutual customers, offering a flexible,quickly deployable and easy-to-use solution.
The solution  aims to help fight the immense market of counterfeit products and toenhance consumer safety in accordance with legislation such as the EU FalsifiedMedicine Directive (2011/62/EU), the Drug Supply Chain Security Act (DSCSA) in theUSA but also initiatives that enhance food safety, like the Food Safety Modernisation Act(FSMA).
For machine builders and manufacturers that combine the serialisation software andinspection and automation products offered by Adents and Omron, the partnership offersa robust solution for inspecting, aggregating, managing and exchanging serialised datain the factory internal packaging process.
“Our serialisation standard software platform is designed to quickly interface with IT
environments. It easily interoperates with hardware devices and offers a high level offlexibility for our customers”, said Jean-Luc Lasne, Business Development and Alliance
Director of ADENTS. “We have successfully worked with Omron on several projects todeliver a joint solution meeting our customers’ specific requirements and gaining their full


A key benefit for customers is the experience both companies have in providingcombined solutions for serialisation applications in the pharmaceutical, food andbeverage, cosmetics sectors, as well as various other industries.
“Our customers request a reliable, interoperable and easy-to-use solution that fulfils themany requirements of implementing a serialisation solution today. But that is not
enough”, said Gunnar Bischoff, strategic marketing for OMRON Europe. “Equallyimportant is that our solution is also ‘futureproof’ and has the flexibility to adapt, improveand expand in the current volatile environment with new and emerging requirements.And with Adents we have the right partner to help us future-proof our solution.”
For traceability-through-serialization applications, complete stand-alone solutions can berealized with both Adents and Omron solutions integrated. For machine builders and manufacturers the products can also be purchased separately as components for their own solution integration.

For more information, visit Omron’s traceability-through-serialization website at

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