Kate Pritchard and Daniel Denzler bring wealth of experience to roles that will define new eras for respective Tria business units
Stutensee, Germany – 6 February 2025 –Tria™, an Avnet company specialising in embedded compute boards, welcomes two senior appointments to strengthen its operations and grow key accounts worldwide.
Kate Pritchard has been named as the Vice President of Go-To-Market. Pritchard assumes all go-to-market responsibilities and leads collaboration with Avnet’s extended embedded and sales teams worldwide. She is responsible for strategically growing key accounts, expanding channel business, positioning Tria’s offerings in the market and supporting customers in terms of operations
Daniel Denzler has been appointed as Senior Director, Business Line Management for Boards and Systems where he will be responsible for leading the Tria business line, which includes product and solution management and technical support as well as the software technology lab. He and his team will drive the strategy to market and support standard Tria products, their derivatives, and customised solutions across boards and systems.
“I am delighted to welcome Daniel and Kate to Tria,” said Thomas Staudinger, Tria Technologies President. “Kate is a global-minded industry veteran with an outstanding track record of strong leadership, delivering revenue growth and driving innovation. She brings a broad range of experience in marketing and sales across both distribution and the semiconductor industry. Kate’s expertise will be invaluable in shaping Tria’s Go-to-market strategy and strengthening our position in the industry.”
Prior to joining Tria, Pritchard spent 24 years at Infineon Technologies in various sales and marketing roles, and has additional experience in product marketing with Future Electronics.
Staudinger added, “Daniel is a proven leader with a distinguished record in profit and loss management across diverse industries. With more than 15 years’ experience in creating and implementing successful B2B, product management, and R&D strategies, Daniel is well-placed to drive the kind of innovation and growth that will help Tria to achieve its ambitious goals.”
In addition to his product management and R&D experience, Denzler specialises in digital business development and innovative AI/IoT-driven solutions, with a particular emphasis on software, hardware, IT solutions, medical devices, and semiconductors.
For more information, please visit: www.Tria-technologies.com and https://embedded.avnet.com/product/msc-c6-mb-ev4/
