Electro Rent relaunches and expands Keysight distribution relationship in Europe

Even more procurement options now available for test and measurement equipment
Leading global electronic test equipment specialist Electro Rent is reintroducing and extending its distribution agreement with market-leading design, emulation, and test solutions provider, Keysight Technologies (“Keysight”) in Europe. Customers will gain from even more procurement choices that combine the measurement expertise and product breadth of Keysight with Electro Rent’s speed, convenience, and fast shipping from its European warehouses and logistics hubs. The move is the beginning of Electro Rent’s expansion to a full multi-vendor offer for purchasing new equipment.

In operation since 1965, Electro Rent provides customers with a variety of ways to acquire electronic test and measurement solutions. This new distribution agreement with Keysight further extends Electro Rent’s offering, adding to the core business of rental and financial solutions, to give customers even more choices. Complimenting this, the company also offers quality certified used equipment, as well as asset management and tracking services to maximise the efficiency of test operations. Together, this ensures customers can leverage a full range of procurement options and associated services to save money and optimise how they deploy equipment.

A ‘new’ dawn
Electro Rent has original equipment manufacturer (“OEM”) distribution arrangements in place with several major brands in the US and previously had a similar relationship with Keysight in Europe, and the new move represents a further strengthening of this long-standing partnership. The company is now recommencing its arrangement with Keysight to become a distributor for Keysight’s premium range of distribution products covering more European countries; namely the UK, Ireland, France, Italy, Spain, and Portugal.

“This is a significant move for Electro Rent back into distribution with Keysight, one that will allow us to offer new-purchase electronic test and measurement equipment, alongside our existing rental service,” states Gavin Lessing-Caller, Senior Vice President and General Manager EMEA at Electro Rent. “By offering a true full-service portfolio of procurement options to the test and measurement market we can meet the needs of an ever-broader customer base, particularly companies looking for a more strategic approach to test procurement that supports innovation and growth. Electro Rent becomes ‘One Source’ for all test and measurement needs, regardless of CAPEX or OPEX preference. Companies need look no further than Electro Rent for the right solution.”

All benefits in ONE
Until now, the ‘buy’ or ‘rent’ options for test and measurement equipment have remained somewhat separate, making it difficult for many companies to make like-for-like comparisons regarding the best procurement options. With the focus on One Source of solutions, customers will gain immediate access to Keysight equipment available off-the-shelf, alongside expert technical support from both companies. Electro Rent is looking to expand the One Source offering with other prominent OEMs in the near future, adding even more customer choice to Electro Rent’s rapidly expanding full-service offer for the test and measurement market.

All test and measurement professionals engaged in any industry can benefit from working with Electro Rent. The company’s full range of services, advice and support means the optimal solution is within easy reach. Test and measurement equipment users, specifiers and purchasers can all take advantage, as can project and programme managers. Ultimately, Electro Rent will help identify the optimal mix of procurement options that help underpin the future success of any business that uses test and measurement.


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